How social media impacts more than just omnichannel marketing

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For example, say a competitive analysis reveals that your competitors are consistently underperforming when it comes to customer care. That single insight can inform an entire roadmap to a major competitive differentiator. You might:

Revamp your own customer care approach to create an experience gcash data that goes above and beyond consumer expectations.
Emphasize customer testimonials about your service across marketing efforts.
Reduce sales friction by making the shopping experience as convenient and trustworthy as possible.
Impacts sales growth
What do you get when you combine a superior brand experience with a clear competitive advantage? A healthy sales funnel, that’s what.

An omnichannel approach to marketing, sales and customer success sets the foundation for building connections at scale. According to a Q1 ‘23 Sprout pulse survey, more than two-thirds (77%) of customers are more likely to increase their spending with brands they feel connected to.

According to The Sprout Social Index™, 51% of marketers plan to connect the value of social media to 2024 business goals by using social data to inform product development or marketing strategy. 57% of marketers plan to track conversions and sales directly from social efforts.

Most recent memorable brand moments involve social conversations to some degree. These moments aren’t just driving brand awareness. They’re driving sales and creating customers.



Collecting data with customer consent. When you gather personal information, explicitly tell your customers and prospects what you’re using their data for. Only collect the details you absolutely need and use it for the exact purpose(s) you specified. Be clear about how long you will keep and use the data.