BETTER ANALYSIS WITH PRODUCT-LEVEL REPORTS
Starting this month, performance and KPIs can also be reported at the product level. For example, you can see information such as the number of impressions or clicks for a specific product, as well as the overall performance of your products in the Google Merchant Center catalog. This analysis allows you to monitor and optimize in detail how your ads perform on different Google products and the interactions generated.
DATA-DRIVEN ATTRIBUTION AND NEW TESTS TO INCREASE CONVERSION
Data- driven attribution gives you a better overview norway phone number list of the performance of your discovery campaigns. It attributes conversions based on how users interact with your ads. It uses account-level data to determine which campaigns contribute the most to achieving your business goals.
Data-driven attribution in Discovery campaigns allows advertisers to perform more precise analysis of campaign performance by measuring the impact of each ad placement, ad format and interaction. to the ad placements and formats that are most effective at driving conversions. This can be combined with automated bidding strategies to drive even more conversions.
In addition, conversion increase tests were introduced last year . With Google's new analysis tool, advertisers can measure conversion increase based on users or geography.