How many hashtags to use?

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Use hashtag search engines to identify the ones that are most relevant to your audience.
Use popular hashtags, but only if they are related to your content. Otherwise, your followers will become disappointed and unfollow you.
Try to use less generic and more specific hashtags.
Please note that you should not include spaces or special characters. Numbers are allowed.
You can use capital letters at the beginning of each word to make the hashtag easier to understand.
Avoid accents. Yes, I know, it's spelling suicide, but the reality is that hashtags with accents don't botim datarank as well as those without. Those that include emojis don't rank well either.
Keep it short and easy to remember. Avoid fancy words.
Vary, don't limit yourself to always using the same hashtags, as this will lose the opportunity to be found through other tags.
Please note that posts must be public so that users can find them more easily.
Use hashtags in your Instagram stories too to increase their reach.
Remember that hashtags don't need to be highlighted for them to work. You can place them at the end of the message or wherever you prefer.
Run user-generated content (UGC) contests using a specific hashtag.
Post during peak hours.



As I mentioned, Instagram has a limit of 30 hashtags, but that doesn’t mean that this is the optimal amount. While it’s true that using too few hashtags affects the performance of the post, using too many makes the brand look a bit “desperate.” So use them sparingly.