Static photos have been reprioritized in the Feed.

[shaownhasan]

Reels remain a superpower for reach.


Stories help you stay at the top of the Feed all day, without over-posting and spamming your followers.

And while photos are making a comeback on Instagram, don’t abandon video. According to The 2022 Sprout Social Index™, 66% of consumers think short-form video content is the most engaging type line data of content. So continue using Reels to appeal to consumer preference.

A data chart that reads the most engaging types of in-feed social content. It demonstrates that short-form video, images and live video are the most popular.
Pro tip: Repost Reels to your Story to beat the Feed, and rack up more views. That’s right—Story views count toward your total Reels views.

How to do it:
Keep a content calendar to maintain a balanced publishing and format cadence. Better yet, schedule your posts ahead of time.

Sprout Social’s Publishing tools empower you to schedule Reels, carousels, photos and even Stories ahead of time so you never miss a day.

Sprout's new post compose feed. In this window, a short form vertical video has been added as an asset and a caption has been added. This clean display demonstrates how you can schedule Instagram Reels, Stories and content in Sprout.
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