In this way, Marketing Analytics proves to be

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It is the area that It is the area that dives into data to understand what results were achieved, whether the company is on the right path and what trends are on the horizon. Therefore, it is a practice that reports on the past, analyzes the present and guides the future. Marketing Analytics is related to the concept of big data, which refers to the explosion of data in the digital world.

Today companies have a wealth of data available about their bahrain whatsapp data performance, the market, consumers and competitors. After all (almost) everything can After all, (almost) everything can be tracked, monitored and stored nowadays. But this data, in itself, is useless if the company doesn't know how to deal with it. So, Marketing Analytics is the area that will be dedicated to them: by creating a data-driven structure and culture, the company starts to track, collect and analyze data in a strategic way, in order to achieve its marketing objectives.

one of the most important business intelligence tools, which refers to the transformation of data into intelligence as support for business management. It is also necessary to It is also necessary to clarify that Marketing Analytics encompasses web analytics and digital analytics. But it is not synonymous with them, although all these concepts use data analysis to improve a business's performance and prepare for the future.