Adapt your video to mobile

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Post videos frequently
Post videos frequently to keep your audience engaged.

Remember to be direct and not go into too much detail. If it's a more complex topic, divide your video into parts or make a series to build audience loyalty and demonstrate your authority on the subject.

The ideal frequency of your videos will depend on a number of factors, such as your target facebook data market, the products and services you offer, the topics you cover, and the profile of your audience. Analyze and choose the frequency that best suits your strategy.

7. Make creative CTAs (call-to-action)
Make sure to add a creative call to action (CTA) to your Facebook video. This can help ease the viewer’s path by taking them to a web page where they can learn more about your business, view more content, or even purchase your product or service.

8.
Remember that smartphone screens are much smaller than computer screens. So try to keep visually important objects in the foreground and visible. Always be mindful of responsive design.