Benefits of having a blog in our digital marketing strategy

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Main body . The main body will give the answer to the problem we have posed to our reader. This is where we put all the keywords or secondary key words and develop short paragraphs to make the reading enjoyable and friendly.

Conclusion. We close the post with a conclusion that invites the reader to buy our products or services through a “call to action”.

It is also advisable to invite your audience to visit other posts related to your blog's theme at the end of the article.




Positioning. The blog has become the largest source of traffic to our website. If you publish home owner data quality articles, Google rewards you with good positions in search engines.
You will find new clients. We have been able to see that thanks to a good keyword strategy, our blog has created a new gateway for our hair salons and we have generated much more trust with our clients.
Differentiate yourself from your competition. We tell our readers what our strengths are and why our product or service can help them.
You will get to know your audience better. With each article we publish, we see how well it has been received by our audience. We are increasingly getting to know and understand the needs and interests of our readers better.
Email marketing. Having a database allows us to implement an email marketing strategy . We offer something that interests our audience in exchange for them giving us their email address.


6 keys to having a quality blog and getting your clients to visit your hair salon


Frequency . We publish two articles a month, they say that four is recommended. We have to think very carefully about the frequency in order to be able to maintain it.