The indicator is displayed in monetary format.

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Understanding the ideal cost per click for your niche is quite difficult, especially since it changes dynamically, so our task is to take the necessary actions in a timely manner to optimize the average cost per click. For example, in Google Ads this could be improving the titles and descriptions of search ads, and in Meta Ads – replacing advertising creatives.


How CPC is calculated:

Costs / Clicks

CPM
CPM (cost per mille) – cost per 1000 impressions.

This indicator is one of the most important for Meta el salvador telegram data Ads specialists, because it is the main model of payment for advertising. If in Google Ads (and this is in most cases) we pay for clicks, then in Meta Ads we pay for impressions.

* The indicator is displayed in monetary format.

How CPM is calculated:

It is calculated dynamically by the system depending on the competitive auction: the more advertisers want to show their ad to a certain audience of users, the higher the CPM will be.

Conversion
Conversion is a targeted user action on a website.

A target action can be any active user action: viewing a product, adding to cart, purchasing, calling, etc. Without correctly configured conversions, you cannot run advertising on the site. This rule applies to both Google Ads and Meta Ads.

* The indicator is displayed in numerical format.

How conversion is calculated:

A tracking code (such as a Google tag or Facebook Pixel) records user actions on the site and transmits data to Google Analytics or an advertising account.

Together with the concept of "Conversion", let's briefly consider related indicators that are always analyzed together:

Conversion cost – here the name speaks for itself.

* The indicator is displayed in monetary format.

How is it calculated:

Costs / Conversions

Conversion value
Conversion value is a metric that reflects the total value of conversions.

If you have conversion cost reporting set up, you will be able to see in your Google Analytics reports or advertising account the amount for which users, for example, added a product to their cart and the amount for which they purchased the product.

Example of displaying the cost of purchase conversions in Google Analytics: