The combination of artificial intelligence (AI) and big data is opening up new opportunities for technology businesses. 3. Factors driving the wellness market 3.1. Demographic changes Young Generation Gen Z and Millennials : Prioritizing experiences and balanced life values over material possessions, they are willing to spend on products that improve the quality of life.
Middle-aged and elderly generation : Focus on prolonging life, improving health to enjoy active old age. 3.2. Economic growth and living standards In developing markets, rising incomes give people access to better health care products and services.
3.3. Technology Support Technology helps cambodia telegram data reduce production costs, optimize distribution, and personalize customer experiences. In particular, e-commerce platforms have helped expand customer reach globally. 4.4.1. Understand customer needs Use survey tools and market research to understand purchasing motivations, common health problems, and consumer expectations in each age group.
4.2. Building a green and transparent brand Customers increasingly prioritize brands that are committed to social responsibility, such as using recycled packaging, not testing on animals, and protecting the environment. 4.3. Content Marketing Focus on educating customers through health knowledge articles, videos, podcasts.