Social media platforms collect a huge amount of data about user behavior, which helps businesses better understand their customers’ shopping habits, preferences, and needs. This is the key to creating effective and personalized marketing strategies that bring consumers the most suitable products.
For example, by analyzing user behavior data on Facebook or Instagram, businesses can make accurate and timely product recommendations and personalize special promotions and discounts. customers feel cared for and appreciated, thereby increasing brand loyalty.
Influencer Marketing: The Power of Influencers greece telegram data One of the key factors that helps social commerce thrive is the participation of influencers and KOLs (key opinion leaders). These people have the ability to greatly influence consumers' purchasing decisions through sharing products and services of their favorite brands.
Especially in 2025, influencer marketing will continue to be one of the most powerful tools in social commerce. Brands can collaborate with the right influencers to create engaging livestream shopping campaigns, where consumers can directly shop while watching product sharing and reviews.
This approach not only creates trust but also helps build a loyal customer community, increase conversions and optimize advertising costs. Payment Flexibility: A Major Step Forward Online payments are an integral part of online shopping, and social commerce is no exception.