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But Google's drop in revenue has been due to lower advertising sales and that certainly also means fewer advertisers competing for the market. Yes, it is true that there is a lower conversion rate because companies and people have their economies affected and are not buying as before, but those who focus their strategy on two phases can take advantage of this situation: Phase 1: Focus your advertising investment on positioning your brand and your product more, attract traffic to your site and blog and keep it there with interesting content that also achieves positioning and organic traffic.


Don't forget to offer attractive hooks so that vietnam whatsapp number data visitors, in whom you have already instilled trust, leave you their data. Phase 2: When the economy starts to show signs of recovery, shift your strategy and move your digital ad spend to demand generation (lead generation) to capture initial demand and take advantage before advertising costs rise. blasts announcing your promotions. Google's revenue decline doesn't affect its performance It is important not to be confused, although Google, as a publicly traded company, will be experiencing a drop in revenue, this does not affect its strength, not one bit.