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Many companies, unfortunately for their owners and employees, will leave the market and those who remain will be the ones who, little by little, will reap the benefits of recovery. It is understandable that not all companies can invest in marketing due to the loss of income and if that is the case then it is simply a matter of changing the mindset a bit. “Investing in marketing” does not always mean facing the cost of advertising media. In digital marketing there are many actions that can be done with a reasonable investment, not necessarily without cost, but with little investment.


Some examples: Do you have a database of clients denmark whatsapp number data and prospects? email marketing , not by spamming, but with a well-planned strategy, with sequential mailings aligned with what you know your audience of prospects and clients wants and needs. Do you have a website? It's time to make a small investment to fine-tune it, optimize it and get it to gain ranking positions on Google . The results will not be immediate, but when they arrive, they will bring you prospects at no cost. Do you have social media profiles? Then it's time to run a smart social media content campaign that solves your prospects' and customers' pain points and demonstrates the value of your company.