5 tips for making a sales-oriented video

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In recent years we have seen how audiovisual content has become more important in marketing for many companies. Even within B2B environments, where by targeting a more specific audience, video marketing provides us with many benefits when it comes to generating leads or advancing in the purchasing process.

In sales cycles we can generate more interaction with our china mobile database prospects and on the other hand also increase interest to attract new leads. According to data from Hubspot , worldwide it has been shown that the use of video in email marketing can increase opening and response rates by 8%.

Video is part of the marketing strategy and should help sales and marketing departments achieve their business goals. In fact, 73% of B2B professionals say that video has generated good results in their marketing metrics. That's why it's important to know what tips you should keep in mind if you want to achieve results with video marketing. Take note:

1. Focus the content on your buyer persona
Remember that what you are saying has a purpose (selling), but don't forget who you are talking to. It is important to focus on the problems or needs that your prospect has and not focus on what you offer as such.

If we are in an engineering marketing environment where your professional buyers are specialists, you may think that your service or product will be the best in the world, but if you are not providing the solutions that your potential client is looking for or needs, the business relationship is likely to suffer.