Prepare the page where the ad will lead

suchona.kani.z · Post by **suchona.kani.z** » Mon Feb 17, 2025 10:46 am

In marketing jargon, such a page is called a landing page . This page usually provides more information about the offer and allows you to buy the advertised product or service. Even a very carefully prepared advertisement will not sell the product on its own. You should also give the landing page the same care.

Make the most of the label
You've got attention with the headline, you have room to convince in the description. The best way to convince is with information and arguments. If you didn't use a call to action in the headline, use it at the end of the description. A suitable CTA can be order today with a discount, call us, download a free guide , etc. Simply tell the user what to do .

The description is your opportunity to get a click through to your page. Think about how to stand out from the flood of advertising and offer the customer benefits that are truly attractive to them.

How to write a URL
The new URL format is not mandatory , you don't have to fill it in. However, it is a place where you can add additional keywords.

For example, if you are creating ads that target competitor job seekers database searches, you cannot use a third-party brand (if it is registered with Google) in the description and headline. However, this restriction does not apply in the URL.

Think about mobile users
Some users will see your ad on a mobile or tablet. Consider making it easier for them to convert. Use phone number or location ad extensions.

How to rewrite all ads in Adwords
Since Google stopped supporting the old version of ad texts in February, it will be necessary to revise and expand all ads.

Did you know that you can download all your ads to a CSV file and then edit them in Excel? You can then easily upload the edited ads back to AdWords. Excel allows you to work more efficiently with the same ad groups. This process will not delete or overwrite any ads.

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How to export and edit ads
Step 1 : Open the menu of the relevant campaign and click on the Ads tab.