Some companies have been working

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Outfit
with the connection between the physical and the digital. This is the case of companies like GAP and Adidas , which have created NFT collections that allow the buyer to access physical pieces exclusively.

The strategy behind these initiatives is mainly aimed at keeping the community spirit and exclusivity behind the brands active , strengthening the idea of ​​creating fan clubs and building customer loyalty.

Other clothing brands have decided to adopt collaborative strategies. This is pakistan phone number list the case of Gucci and Nike , which invested in shares with companies and artists to create clothing collections available in NFT in exclusive partnerships, expanding their visibility and reputation.


By the way, Adidas also joined this trend of collaborations and launched a collection in collaboration with Bored Ape Yacht Club, the same one with the celebrity overalls.

It is possible to see the penetration of brands in association with digital gaming markets , for example. This guarantees brands access to customers on a platform previously little explored in terms of marketing: GAMES.