Strong SEO can multiply the effect of all other lead gen initiatives
As the examples above show, SEO strategies aren’t just for raising brand awareness. Instead, it’s more accurate to think of them as the central hub of any digital marketing strategy.
After all, everything you do — from your long-term brand raising efforts and content marketing to your — feeds back to your site. The more effective you can make this hub, the more all your other efforts will benefit as a result.
When a luxury home décor retailer approached TopRank Marketing, they oman telegram data were looking for a way to stand out against much larger national brands and e-commerce juggernauts in their competitive category. To do that, they would need to carefully manage a long, multi-touchpoint customer journey.
To help them achieve their goal, TopRank incorporated every tool in our tactical mix into an integrated, multifaceted strategy with SEO at the heart.
Through competitive auditing and analysis, our SEO experts identified high-intent keywords our client’s audience was searching but their competitors weren’t winning. We pivoted the client’s SEO and content strategies to focus on these opportunities, then used a combination of lead-generating influencer marketing, social media marketing, and video and content affiliate marketing to drive leads back to the newly SEO-optimized pages.
The result of this strategy was a 11.2% month-over-month increase in revenue, driven by +28.6% MoM gains in organic traffic, +30.9% gains in total website sessions, and a +55% return on ad spend.