Companies that have done business,

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As you can imagine, very few were convinced, as defining a clear brand purpose seems like muddy waters for many.

Field says: “What these findings show is that we shouldn’t dismiss brand purpose out of hand. There can be considerable benefits for companies in implementing brand purpose campaigns, both to engage their own employees, stakeholders and investors and to drive customer sales. When done well, when it’s genuine and credible, brand purpose can be very powerful.”

The case of Peter Field's research is just one sign of a much broade singapore phone number list r conversation and the need to consider a paradigm shift.

more or less ethically, with more or less success, over the past decades, are now suddenly discovering that having a brand purpose could help increase their profits, especially within the new generations of consumers (millennials and Generation Z ), who are attracted to brands that put purpose at the heart of their content effort, definitely more than my generation.