Another example is searches for local businesses

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Think, for example, of the different types of content that google offers in response to different user queries. When they search for a subject that is best answered by videos (how to make a recipe, for example), it is this content format that the search engine prioritizes.Search result for chocolate cakeso, you can publish content on youtube to appear in these searches.

See our article on seo for youtube and see our tips for ranking architect data your videos. . For this type of search, google usually presents results based on data from google my business — and the list of organic results remains in the background. So, you can include your company on google my business to increase the chances of appearing in local searches and delivering the answer the user wants (your phone number and address, for example), even if they don't visit your website.

Optimize your website with technical seo always remember google's main objective, which is to offer the best search experience. To achieve this, it is essential that your website has technical quality, so that the user can find and do what they want on your website easily and quickly. So, technical seo is the optimization approach that will help you with this task.