Now let's go into more detail about some concepts

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Your institution's blog needs to be interesting to attract visitors, have rich materials to convert them into leads, and present the differences and advantages of your IE to attract enrollment.

Each of those conversions will be made with the help of the content produced.

He will guide the potential student through each stage of the student journey, making him or her increasingly informed and ready to make the decision to enroll.

Meanwhile, to define these ideal contents for each moment in which the student is, it is also necessary to know and map the funnel of your IE.

That means both the journey and the funnel are essential to the success of your IE.



Visitor
Visitors are those who access the institution's blog and/or website, but have not filled out any forms finland mobile database and, therefore, it is not possible to find out more information about them.

Leads
When a visitor fills out a form to download some material offered by your institution, we classify them as a lead.

This means that they are no longer just visitors but someone about whom we have information and with whom we can easily interact via email marketing, for example.

MQLs
Marketing Qualified Leads are leads who downloaded material on a more in-depth topic or even asked to get in touch with an agent at your institution.

In both cases, these actions demonstrate that these people have a good chance of moving on to the next phase, but they still need more information and even incentives.