Traditional marketing to Experiential marketing

[sumonasumonakha.t]

It's not a car anymore, it's freedom. It's not just flowers anymore, it's love. And it's not a trip anymore, it's a dream. And so, products are now feelings and desires.

Experiential marketing brings together everything that can evoke a feeling and give us pleasure. It can be through sounds, smells, images, memories, anything that provokes a positive feeling.

Consumption is based on internal feelings . We buy more than we need, don't we? But why is this? Marketing creates these needs.

Let's imagine a situation.

Claudia is at home calmly looking at her phone when suddenly an image of an ad for some cute shoes on sale france mobile database appears. They claim to be super comfortable and go perfectly with that blouse she just bought. What does Claudia think? That she now “needs” those shoes.

Until then, did Claudia need shoes? No! And what happened? Marketing created the desire to consume, and if the image of an advertisement was able to create that desire, imagine what experiential marketing can do.

To better clarify the concept of “ experiential marketing ” or also known as “experience marketing or emotional marketing” we must go back in time, to the time when marketing was only one-way.