Create a segmented sidebar

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An element that has been on your site for a long time without being changed can become just cosmetic. That's why updating your sidebar with fresh content, relevant offers, and different call-to-actions is essential to keep your reader interested.

Performing A/B testing with colors, fonts, text, sizes and images is always a great way to increase the effectiveness of a sidebar.


For a message to be effective, it must be delivered at the right time, to the right person, and on the right channel.

The same goes for an unplanned sidebar where a person turkey phone number list goes to a top-of-funnel related page to clear their mind and consequently receives bottom-of-funnel offers.

In this case, the search intent is not respected and the chances of a conversion occurring decrease more and more. That is why it can be extremely interesting to use plugins or add-ons that can segment your sidebar according to pages, categories or posts.

3. Sometimes, less is more
This is the most controversial point of the text, because after all, how many elements are there in the sidebar of the Rock Content blog? None!

And why do we write a text about the importance of the sidebar when we decided not to include it in our blog?

The answer is simple: because of the conversion rate .