Growth of global e-commerce advertising spending

sumonasumonakha.t · Post by **sumonasumonakha.t** » Tue Feb 18, 2025 6:42 am

Have you ever searched for a product online and noticed some really tempting ads popping up with pictures and prices just waiting to be clicked? Well, that's Shopping Google Ads , and they're like a superpower for your eCommerce store. They're big, bold, and can be your best friend when it comes to getting your products in front of the people who want them.

Want to know how to make these ads work for you and transform your online store? This guide will give you everything from setting up your first campaign to hitting your sales goals. Stay tuned and you'll Entdecken Sie einige bahnbrechende Strategien that could significantly increase your sales. Sound good? Let's start this exciting journey together!

top statistics
Statistiken Einblick
: Digital advertising spending reached $14 trillion 378 billion in 2020, with a forecast increase to $14 hong kong mobile database trillion 456 billion by 2024 (Statista). This strong growth signals not only a bright future, but also the undeniable importance for businesses to use online advertising such as Shopping Google Ads.
Retailers invest in Shopping campaigns : Over 401,000 retailers plan to increase their investment in Google Shopping campaigns (MerchantWords). That's a lot of trust in the platform, don't you think? It suggests that the smartest investors are banking on these ads to drive customers to the checkout page.
CTR für Shopping-Anzeigen : The average click-through rate for Shopping Ads is 0.66%, almost doppelt so hoch als herkömmliche Textanzeigen mit 0,351 TP3T (WordStream). You should notice this – it means that customers are more likely to interact with a shopping ad than a traditional text ad. Could it be because of the visual appeal?
Mobile clicks for shopping ads : More than half of all clicks on shopping ads come from mobile devices (Google). Half of the target audience uses mobile devices – a clear message: make sure that the ads look good even on smaller screens!
Average conversion rates : Shopping ads conversion rates were 2.69% in Q3 2020, slightly higher than general search ads conversion rates of 2.65% (Optmyzr). A step above traditional advertising, but every Bruchteil eines Prozents counts when it comes to sales and revenue, right?