Use functions that make it difficult to access content

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For this reason, it is bad practice to have images that consist primarily of text rather than reproducing it with actual text elements on the page.

While the alt text attribute can be useful in these cases, it is ideal for creating supplementary text or keeping an image and text separate . An alternative would be to create an overlay with text by using CSS functions .

Creating overly sophisticated menus
We already know how important navigation is for users and search algeria phone number list engines. So, what better than creating simple menus that follow the pattern that is already expected of these elements on the Web — a vertical or horizontal unordered list, for example.

Navigation should be organized and should not create confusion for your buyer persona. To avoid this, maintain a balance. Work on the quality of your menu presentation, but avoid being too innovative.


When a user reaches your site through a search engine like Google, the idea is that they will find what they are looking for, right? If we position pop-ups, ads, news and other elements in the main content, we hinder that access.

Take the news site in the image below as an example. Notice how, when opening the homepage, the space dedicated to the information the reader actually wants to see is very small.

site with many ads
Search engines are smart enough to detect this type of element, which negatively affects ranking.