A comparison of Google AdWords and Facebook Ads.

[sumonasumonakha.t]

Senthilkumar, R., & Kavitha, S. (2018). A review of Pay-Per-Click (PPC) advertising and its impact on businesses. International Journal of Advanced Research in Management and Social Sciences, 7(2), 18-29. This insightful article analyzes the impact of PPC advertising on business results. It talks about the need for a careful PPC strategy to optimize return on investment and highlights different platforms and their distinctive features.
Rahman, AKMM, & Islam, MA (2016). The impact of Pay-Per-Click (PPC) advertising on brand awareness and purchase intention. International Journal of Business and Management, 11(2), 59-70. This study examines how PPC advertising affects consumer brand awareness and purchase intention. The study highlights the role of major PPC platforms in shaping consumer behavior.
Kumar, KSS, & Perera, AAK (2017). The effectiveness of pay-per-click (PPC) advertising:
International Journal of Research in Business and Social Science, 6(2), 18-25. This comparative study jamaica mobile database evaluates the effectiveness of PPC campaigns on platforms such as Google AdWords and Facebook Ads and analyzes critical factors that contribute to the success of advertising initiatives on these channels.