For example, a brand known for its beauty products may not be able to maintain its credibility if it suddenly moves into the technology sector. 3.2. Loss of customer trust When product quality is no longer guaranteed, customers easily feel disappointed and lose confidence.
This will create negative feedback, A typical example is a famous car brand that may face opposition when expanding its product line but not ensuring the same quality as before. 3.3.
Difficulty in identifying target audience Brand belgium whatsapp number data dilution also makes it difficult for businesses to identify the right target audience. When there are too many products, each serving a different customer group, the brand will not be able to focus on its core customer group.
This not only affects the marketing strategy but also reduces the business's operating efficiency. Watch now: Discover 5 impressive 2025 Tet advertising campaigns of Brands 4. How to avoid brand dilution? How to avoid brand dilution? How to avoid brand dilution? To protect the brand from dilution, businesses need to plan carefully when expanding.
In particular, businesses can implement and focus on some of the following solutions. 4.1. Maintain brand image Any additions should be consistent with the brand image. For example, a Vietnamese fashion brand known for its elegance should focus on related products rather than expanding into technology.
Directly affecting the brand's reputation
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