We make different content

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monira444
Posts: 489
Joined: Sat Dec 28, 2024 4:37 am

We make different content

Post by monira444 »

We have several different categories, and we constantly add new ones, without concentrating on one thing. In this way, we attract a new audience.
The second way we attract subscribers is targeting, advertising with bloggers, collaborations with other brands. Here we approach all formats qualitatively. We select bloggers who are the most suitable for our target audience. We do not do integrations thoughtlessly, we give a lot to the blogger himself, since he knows how to tell something interesting to his subscribers. This format is better than if he works according to our strict technical specifications. We try to make integrations interesting so that they do not look like advertising.

In targeting, we experiment a lot with layouts and presentation in order to find the best way to attract at a minimum price.

Joint streams in collaboration with other brands make it iran mobile database possible to enrich each other's audience. This year, it has become difficult to find a new audience ourselves, since advertising cannot be launched on many platforms.

- How, in your opinion, have the behavioral habits of your target audience changed, is this model similar to the pandemic one?
- The pandemic and the current year have shown that the place where a person is is important for a person. He wants to equip and improve his comfort. The need for this has not gone away. Therefore, the habits of our consumers have not changed. We give the opportunity to buy in one place everything you need for your home and summer house, as well as for repairs and construction. Therefore, we are constantly expanding our range, increasing the number of our stores in order to be closer to our customers and satisfy their needs as much as possible.
Polina Motosova, Head of Digital Promotion at Dixy Group, summed up the section “How to spend… Brandformance and Media Mix 2023”. In her report on the changes in 2022, she noted that it was distinguished by a change in the target audience. People have become more family-oriented and solvent, although their priority remains the need to make profitable purchases. Today, the main difficulty in brand promotion is the lack of advertising platforms, especially the YouTube analogue. The new reality is changing the rules of the game in the marketing and advertising market in Russia. This means that a huge number of opportunities for experiments are opening up in both performance and brandformance. Follow the leaders and implement best practices to promote your brand.
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