Step 3. Product segmentation

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Regarding the features of Performance Max without using a feed, you can configure everything the same as with a feed, just turn it off and observe the results. If you are happy with the performance you got without a feed, then I recommend continuing to test this approach.

Step 3. Product segmentation

The more creative part of the work begins with bahamas telegram data the third step. While the first two steps are more technical and mandatory, the third, fourth, and fifth are a more creative approach to advertising campaigns.

Segmentation by category. Dividing products by category is the first and most obvious way to segment. All online stores have their own product categories.
Product priority segmentation is the division of products into those that need to be emphasized or sold first and those that are less important in terms of priority. This can reflect your internal strategy.
Segmentation by product type: If you have different product types, such as clothing, shoes, and accessories, you can use this segmentation to customize each product type separately.
Segmentation by price: Dividing your products into low, medium, and high price segments can be useful, especially if your online store is relatively small. This will help you more easily manage your advertising for each product segment.