How did the test go?

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monira444
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Joined: Sat Dec 28, 2024 4:37 am

How did the test go?

Post by monira444 »

Engaging the audience: how the location of the quiz results affects the receipt of applicationsDownload PDF
At launch, the experiment covered 2 geolocations, each of which had its own channels: VKontakte and myTarget. Both worked for St. Petersburg, and only the social network worked for Moscow. Before receiving the results, contextual targeting for real estate and mortgages and look-alike for target calls were launched before the contact collection form, which was eventually disabled due to the lack of target leads.

The next (and key) stage of the experiment is changing the location for issuing test results. Now, before seeing the test results, you need to leave contact information (name and phone number).

Here new audiences were connected: contextual targeting for conduit cn mobile number database queries such as “real estate”, “competitors in St. Petersburg” and interests in mortgages and real estate with a narrowing focus on low income.
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Was the experiment a success?
Thanks to the change in the position of the contact data collection form, we began to receive applications from the quiz landing page. Previously, there were no applications at all. And now the user first had to leave their contact information to find out the test results. Such mechanics motivated users to leave a request for a call back more often. Therefore, the growing indicators of primary and target leads are evident in the graphs of both Moscow and St. Petersburg. We consider the experiment a success.
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