The sentiment on social media

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Have you reviewed your company's networks to ensure that there are no unanswered contacts, complaints or questions?

While for some, social media helps with customer service, for many other entrepreneurs the main concern is how to make social media strengthen the brand and generate more business. And to do this, it is also necessary to develop a strategy that includes Facebook, Instagram, LinkedIn, and TikTok, at a minimum. And if it is a company linked to the government, probably Twitter too.

When it comes to sentiment, complaints australia whatsapp number data should always be measured. It is important to understand that many times the user does not communicate with a bad provider. A dissatisfied user simply expresses his displeasure at receiving poor service and expresses it publicly. Let's take Fintechs as an example: in a recent social listening study we conducted, the sentiment against Fintechs for poor service and for not responding to their customers is huge and that generates a negative sentiment:

This graph can be used to see exactly which Fintechs generate bad feelings and what the complaints are. Furthermore, to know who the people who complain are and to address them. As part of the social media marketing strategy, Fintechs should listen to their audience so that their “digital” nature really makes a difference for users.