The user performs an action

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Goals in analytics
Goals help you determine what a user does on your site. But a goal itself is a conversion , when a site visitor takes an action that is meaningful to you. For example, adds a product to their cart. And you can track them in your analytics dashboard. To do this, you need to:

Set a goal.
This action is recorded as a conversion – the goal is achieved.
As a result, the more actions a user takes, the more mexico telegram data conversions that meet the specified conditions are recorded by the web analytics service.

What goals are needed for an online store?
It is also worth mentioning that conversions are divided into types:

microconversion,
macroconversion.
What is the most important action for a store? Purchase. That would be a macro conversion – a global goal. But before a buyer makes a purchase, he goes through a chain of actions: he views products, adds to cart, registers, subscribes, and so on. These actions can be called micro conversions .

Therefore, we will consider checkouts through the cart and 1-click orders to be macro conversions.