What is the intent of the search?

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Combining understanding what your customers are looking for and why they are looking for it will take your SEO strategies to another level.

Let's look at an example so you can use long-tail keywords and search intent to your advantage.

If you're selling an email marketing tool, you might want to avoid the keyword "email marketing" in favor of a long-tail keyword, such as "email marketing tips for small businesses."

You can guess the defined search intent . Email georgia phone number data marketing is a very broad term. It's not clear what anyone wants. We can gather some data to support this by heading to Google, searching for a keyword, and seeing what comes back.

With billions of searches for the term "email marketing" that Google has, the intent of the search is still unclear, so it will provide a variety of answers:

What is email marketing?
How to start.
Campaign examples.
Plus, related questions that people ask.

Search results for the keyword "email marketing" are varied.

Google itself does not know exactly what information to provide to the user.

However, the results change significantly when searching for longer keywords, such as "email marketing tips for small businesses," as the search intent becomes clearer.

You don't need Google to understand who is searching for what and what they want. The user wants tips, lists, how-tos, and expert advice on how to get the most out of email marketing tips.