The topic areas and content types you want to create

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The next part of your plan when building a LinkedIn content strategy should include the types of content you plan to create and the topic areas you will focus on. To find the best topic areas, you need to achieve two goals:

What does your audience want to read.
Your brand knowledge.
Never write articles that your audience won’t be interested in. Don’t guess at the content. Always lean on your audience’s needs. That way you’ll find out what they want to read and what format they prefer. There are a lot of options for content formats and types on LinkedIn. You probably won’t change them all that much. Look at the key types that are important to you.

Text posts (status updates)
Just like on Facebook or Instagram, on LinkedIn japan phone number data you can post short status updates or “mini-blogs” with a few paragraphs of text. You are limited to 542 words per post. These posts can include links and hashtags.

What to publish:

Share a life lesson or an inspirational moment.
Share some tips or a good idea.
Write about an experience that changed you.
Share a funny or thought-provoking quote.
What not to disclose :

Lots of offers for your products/services. If every other post is a pitch, people will soon unfollow you
Don't use irrelevant updates.
Avoid too many updates
Long posts (articles)
The advantage is that you can also publish long articles on LinkedIn, just like the content you would publish directly on your blog . Usually, 1,500-2,000 words is recommended for this content. Keep in mind that the content should be detailed, meaningful, and relevant . It should also provide a lot of value to your reader.

Articles posted on LinkedIn can be read by anyone who is currently online. Not just LinkedIn members. Articles can also be indexed on Google and, what’s more, can be ranked in search results. Make sure you use relevant keywords when writing and optimize your page regularly. This will help more people discover your quality content.