The growth of investment in guerrilla marketing, as well as other advertising trends for politics, such as content marketing , for example, comes from the need to create new ways of reaching voters, more creative approaches with which the public will be more likely to identify and engage.
Guerrilla marketing is fully applicable to politics and campaigns, especially considering how elections tend to become increasingly fierce. Elections can be considered true battlefields and all available weapons become useful in this war.
It is possible to generate even more engagement with this type of marketing and encourage voters to follow the mobilization through social media. In this way, both the operation and the image of the candidate or party involved have a greater impact.
A good way to do this is to broadcast live on Facebook, Instagram, YouTube, etc., so that people who are not present at the location can interact in some way or by creating hashtags so that the public can follow colombia mobile database and keep up with what is being said about that on social media. To make sure that the strategy is being successful, be sure to monitor social media.
When actions go wrong
It is very important to emphasize that even when dealing with quick actions and with less financial investment, guerrilla marketing must involve a lot of planning and prior study of the public, otherwise the execution of the projects may go wrong and have a negative impact on the electorate.
A negative example is what was done by the P&G brand, which in 2010 spread several boxes around the city of Rio de Janeiro without providing any information or anything that would be associated with the brand. This ended up generating great fear among the population and the police had to be involved, as suspicion was raised that the boxes could contain explosives.
Ideally, actions should always provoke positive feelings and emotions in people. To avoid shooting yourself in the foot, don't do anything too shocking or that could trigger people.
This was our post today about guerrilla marketing in politics. We hope that you and your team are now prepared to adopt this type of strategy in your electoral campaign in the most correct way, but if you still have any questions, just ask in the comments. You can also make suggestions for topics that you would like to see here on our blog.