WhatsApp Business launches new feature and becomes a new local search engine

[muskanhossain]

Whatsapp Business launches new feature, Meta, owner of the largest communication networks, such as: Facebook, Instagram and WhatsApp, now allows WhatsApp Business users to find new companies, have access to various catalogs and buy products directly through the application, without having to leave WhatsApp, did you know that?

In practice, WhatsApp Business is gradually becoming a tool similar to Google, because in addition to allowing people to find new businesses, company profiles will also be ranked. But what does this mean? This means that the application will create some rules and based on them, WhatsApp will decide which business will appear first and second, just like Google does today.

With the user experience and purchasing journey in mind, the app can filter searches by business type, meaning that anyone looking for a digital marketing agency will only see results related to marketing agencies. In addition, users can purchase through the app and make payments via debit or credit card.

The news was announced at the WhatsApp Business Summit conference on Thursday 17th, this platform's business conference was the first to be held in Brazil in the city of São Paulo.

So far, these new features are available in Brazil, Mexico, Colombia, the United Kingdom, and Indonesia.

Understand how this new feature can help thousands of local entrepreneurs increase their revenue

Local Visibility: The new WhatsApp Business search engine Hong Kong telegram data will allow small, medium and large local businesses to be seen by thousands of people on one of the most used applications by Brazilians in their daily lives.

Online Ads: This search system may also be an indication of a new system for online ads, so imagine that you searched for a Supermarket in the app, it is very likely that the first search results will be Supermarket ads, but it is worth noting that online ads are not yet part of the new changes in the app.

Purchasing Journey: Given the immediacy of consumers, it is correct to say that the purchasing journey will be much faster and more dynamic, saving time in using shopping apps and in decision-making, especially when it comes to physical and local businesses.

Branding: For entrepreneurs who are more aware of marketing, they know that good brand management is essential to build customer loyalty and that every point of contact is valid for branding. The question that remains is: How did Brazilian entrepreneurs use this new resource to achieve good brand management, knowing that Brazilians are one of the most creative people in the world.

Customer Service and Conversion: WhatsApp Business already has some features that allow for more personalized customer service, and we know that personalized customer service makes all the difference when it comes to converting a customer. Now customer service will be even simpler and faster, as the app will allow entrepreneurs to share more information about their business and products, which makes it easier to sell.

Integration and User Experience: The feature will allow you to register your business, your product categories, your products and prices, but who knows, maybe the app doesn't allow you to integrate with other apps? Imagine that you are browsing Instagram and see an interesting product, you click on the store and are automatically redirected to the WhatsApp Business business, where you can see the product, receive service, confirm the order and make the payment.