Learn some points to pay attention to and use the strategy of sending SMS to voters successfully!
The 2018 election campaign is approaching, and those who want to be elected by the population must think about marketing and communication strategies to be able to garner votes. The competition is fierce and there are many possibilities for media to work with, so it is best to not leave any of them out if you want to reach your entire electorate.
The funds available for a campaign are not always generous, so the team must adapt to the situation and work with a low budget. But a low budget does not mean a poorly executed campaign. You can use cheap and efficient resources such as SMS.
Data from the PNAD (National Household Sample Survey) costa rica mobile database released by the IBGE (Brazilian Institute of Geography and Statistics) in 2015, show that in 2013 more than 130 million Brazilians over the age of 10 had a personal mobile phone.
This figure corresponds to more than 70% of the country's population. This number is growing every day and is becoming a great opportunity for investment in campaign strategy.
And today our blog offers you some points to pay attention to and use the strategy of sending SMS to voters successfully!
Send your SMS via a campaign management suite
If you are a candidate in the next elections, or a campaign advisor for one, it is good to have a very extensive contact list. And since this is probably your reality, reader, sending each message manually would be an unnecessary and very inefficient effort. Campaign management suites have tools that allow you to send SMS messages to voters, through conventional or automated messages.
They allow you to send them to your entire contact list when you want to send a more general message, and segmentation options when you want to speak to a specific segment of your electorate. You can automate some messages according to your marketing plan, registering one-time pre-settings that make your SMS be sent automatically. It's a great way to communicate with voters on their birthday, for example.