Learn how to ensure your election campaign email reaches your recipients' inbox and is read by them!
Afew days ago, we posted a text with several tips for starting a political campaign on the internet . In it, we talked about the importance of email for electoral campaigns , since it is an efficient tool for reaching a large number of people in a few minutes, in addition to being financially accessible.
Email for electoral campaigns allows you to send personalized messages to users, as it is a direct marketing tool (i.e., the message is directed to a specific recipient, in a segmented and measurable way). You can learn more about the subject in this text on electoral marketing .
However, despite being a very efficient strategy for attracting voters, you need to be very careful when sending emails. If you don't follow some rules and tricks, it's very likely that your message will end up in the spam folder, and you certainly don't want that, right?
With that in mind, in this post we bring you some tips to ensure kazakhstan mobile database that your emails reach your recipients’ inboxes and are read by them, ensuring good results for your election campaign. Let’s go!
1. Don't buy contact lists
We've said this countless times here on the blog, but it bears repeating: never buy contact lists! This practice is carried out by many people who believe that the more recipients they have, the greater the chances of their emails being read. But believe me: this is nothing more than an illusion.
You know that famous saying “quality is better than quantity”? It’s really true! But if you still don’t understand the problem with buying ready-made contact lists, we’ll explain it to you in detail.
The first problem is that when you buy a database, there are thousands of people on that list who have never heard of you, and who have never authorized you to send them their emails. So when they receive a message from you, it is very likely (very likely indeed!) that they will mark your content as “spam”.