The second perspective shows that digital platforms have enabled the automation of complex and uncertain work: monitoring the actions of public authorities.
Monitoring public opinion is a fundamental practice for RIG professionals. In addition to social media, several indicators and tools can be used to capture and analyze public perceptions.
Below, we present some of the main ways to implement this practice in your daily life:
Trend monitoring: If a new topic, such as sustainability or guatemala mobile database education, starts to gain traction, you can align your organization’s actions to respond to these emerging concerns. Additionally, analyzing market research reports and economic trends can provide valuable insights into the concerns and priorities of the population.
Public opinion surveys: Conducting and analyzing public opinion surveys is a traditional but effective way to monitor what people think about certain issues. These surveys can be conducted through interviews, online questionnaires, or telephone surveys, providing quantitative and qualitative data on citizens’ perceptions and preferences.
Interaction with parliamentarians and other stakeholders: participating in public hearings , forums and meetings offers an opportunity to better understand the opinions and concerns directly from representatives of the issues of interest.
Engagement campaigns: Launching engagement campaigns can mobilize public opinion around specific causes. For example, a successful campaign can generate popular support for a bill or mobilize citizens to participate in public hearings. These campaigns can be complemented by community events, online petitions, and other forms of digital and in-person activism.
Monitoring media outlets: in addition to social media, it is important to monitor other media outlets, such as newspapers, magazines, television and radio. Clipping and media analysis tools help identify how topics of interest are being covered in the press, providing a comprehensive view of public opinion and prevailing narratives.
Economic and social indicators: Analyzing economic and social indicators, such as unemployment rates, inflation, crime rates, and public health indicators, can also provide valuable insights into the mood and concerns of the population. This data helps to contextualize public opinion within a broader context and adapt IGR strategies accordingly.