Segmentation by traffic source

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Segmenting your landing pages by traffic source can further improve your results. This allows you to customize your page content, call to action, and even compliance with policies for each medium, such as Google Ads, Google Display, Facebook, etc.

Depending on the stage of the marketing funnel the customer is in, you can then adjust the call to action for the most appropriate stage.

For example, a display ad visitor might be best iran phone number data served by a free guide before you ask them to commit to scheduling a consultation.

Test smarter
When you carefully test your landing pages, you often find that many of the well-thought-out and researched ways to improve conversion rates are either bland or can actually reduce success. It’s also easy to focus too much on buttons and page colors while neglecting the elements that actually have an impact on conversions. To minimize failures and achieve more significant results when testing your landing pages, consider the following recommendations.

The first key point is to increase the desire of visitors to take action before they take any further steps. Within the first few seconds of visiting a page, a potential customer will assess whether they are in the right place and whether they have found what they were looking for. It is important to isolate key elements , such as the unique selling proposition, elements of credibility and the perception of relevance to the target market. Focus especially on the elements of the page with high visibility above the fold, such as headlines, main images and calls to action.