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Communication in luxury is much czech republic phone book more than a commercial strategy: it is an art that tells of dreams and ambitions that go far beyond the product. Learning to tell your story beyond the product, however, is not entirely obvious. Here is how one of the most iconic brands ever in the fashion sector does it: today we will analyze, in fact, the communication of Chanel
Chanel and its founder
Gabrielle Bonheur Chanel, founder of Chanel
In particular, we will analyze:
the brand's communication strategy and the use of storytelling;
the new See you at 5 campaign;
the use of social media for its promotion
Let's go!
Chanel is a brand that has always placed the innovative personality of its founder Coco at the center of its collections and campaigns. The Chanel fashion house was founded in Paris in 1909 and, over the course of over a century , has evolved and adapted to new communication needs without ever betraying its identity.