Reduce advertising spend with negative keywords

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Speaking of advertising spend, a common mistake that novice marketers make is focusing only on keywords they should rank for and not on keywords they shouldn’t rank for . This is called negative targeting, and you, as an advanced marketer, should use it to better manage your marketing budget.

Negative targeting allows you to prevent your lithuania phone number data products from being placed next to products, brands, or categories that don't meet your performance goals . This also protects your brand reputation, especially when you're trying to get your small business online and sell products in a very competitive market.

So what keywords should you exclude from your list?

You should rule out the following:

Keywords that match your products in the wrong price range.
Keywords that will associate you next to specific brands you don't want to be associated with.
Keywords that have high traffic but few conversions.
Keywords that are too general. Avoid words like "top", "best", etc. and choose very specific search terms instead.
Advanced sellers also know two other important things:

The best shoppers with the highest chance of converting are looking for specific things. Instead of “best sneakers,” they’re looking for “red running shoes for beginners.” Apply this thinking to your products and categories.
Advanced sellers use customer search insights to their advantage. Get a report, filter your spend, and find keywords in your industry that aren’t generating any sales. Add these keywords to your blacklist.