The traveler's intent and demonstrate your expertise, authority, and trustworthiness (EAT)

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Before a potential guest books a hotel room, they consider many factors, such as whether the destination is appealing to them, what they will be able to do there, what they can visit in the area, how they will be able to eat, whether there are restaurants nearby that meet their dietary restrictions (vegetarian, vegan, etc.), whether they will be able to enjoy the culture, and so on. Guests find out all this in advance, before deciding on a place, and 91% of them use search engines to do so , with 81% of users preferring Google search.

How to create a concierge strategy?
Before you begin creating a concierge strategy, you malta phone number data should thoroughly review your website . This type of strategy requires an understanding of search, topic connections, and the intentional stages of queries that are entered before the actual trip. You need to focus on a holistic content strategy and a deep understanding of guest profiles. Target specific generational groups, such as millennials, as well as interest-based groups, such as adventurers and foodies. Each of these groups requires its own specific content that speaks to their language. Therefore, it is necessary to create customized content for each category.

Show that you are still "alive"
To get potential visitors to know about you, you need to make it clear that you’re still in business after COVID. So don’t forget to optimize your Google My Business listings , which will help your business appear in regular organic listings on the page for geo-targeted keywords, but you can also appear in the Map Pack, which can increase revenue, bookings, and organic traffic.

Fully optimized listings help prioritize your business so your listings appear at the top of local searches, ensuring a consistent customer experience that drives bookings.