Free content planning tools

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To take your content marketing to the next level using an editorial plan, you don't have to spend money on a tool. And you don't have to reinvent the wheel yourself - there are plenty of free tools and templates for your content planning .

Square, practical, good: content planning with Excel and Co.
Editors and Excel (or a similar office calculator) have a love/hate relationship. This is a good sign, because it means that basic knowledge of how the “table for all situations” works is already known. Topics, responsibilities and numbers can be managed and sorted well.

Advantages:

everyone knows Excel (at least a little)
everyone already has Excel or a similar program on their computer
many options for customization
Sorting functions and diagram creation help south africa cell phone number list with evaluations
For larger campaigns, additional information, analyses and brainstorming options can be stored on other worksheets without compromising the clarity of the actual plan
Disadvantages:

only one person can work in it at the same time
Formatting frustration and "untidy" looking layout
not intuitive to use
Without a precisely defined workflow, tables are sent around by email or copies/duplicates are created. The result: There are several versions and there is no longer one "current" content plan
You can find numerous templates for Excel editorial plans and content calendars on the Internet, but many of them are subject to a fee. So don't be afraid to create your own editorial plan that really suits your workflows. To avoid making numerous copies of the plan, it's best to upload it to a cloud. This way, all users work on the same document.