Tell me what your target is, I'll tell you what Social you want!

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How to advertise a product on social media ?

We have identified our model customer, now we know based on the information collected, where to find him. Knowing a little about the world of Social Networks it is easy to understand that we will intercept the very young on TikTok and Instagram. While their parents, that is, 30/50 year olds, we find them on Facebook. If we provide a service to companies, a B2B, we can turn to Linkedin. Each Social has its own precise functioning and purpose.

We must never forget their philippines cell phone number list nature. Most social networks are created with the purpose of sharing, entertaining and amusing. If we think of using them as mere sales channels without satisfying their frivolous nature, we will make a serious mistake and will inevitably be destined for failure. Also remember that every social network has as its primary interest the satisfaction of its users and you will have to indulge this propensity. The best way is to respect the format with which the social network presents itself; wear its clothes. Use high-quality, interesting and engaging images for Instagram; on TikTok post engaging and potentially viral videos. Operate on Facebook in a discursive way, create posts that stimulate conversation, that touch on topical subjects, create questions, not give answers.

Now that we have a more complete overview of the structure of the main social networks, we can, based on our buyer persona and our objectives, choose the right one to use to advertise a product.