The perfect post-purchase email strategy for customer retention

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Open Rate Open rate is the percentage of people who click to read the content of your email. Naturally, people who open your emails are more likely to take action based on the content than people who don't. So, when open rates are low and engagement is lacking, you need to make changes to your strategy. Look carefully at everything from the subject line to the design. Click-through rates Click-through rate is a very important email marketing metric.

It reflects the number of people who clicked on links in south africa whatsapp data emails. A high click-through rate means you have a well-written subject line, engaging content, and even an offer that's too good to pass up. This metric helps you determine what your customers are interested in, allowing you to keep them engaged. This report helps you track the success of specific links and also see which creative content is driving your most engaged audience members.

Conversion Rate A campaign's conversion rate is the number of people who click on a link and then complete the intended action. It helps you understand which types of links in your message are more likely to engage your customers. This data also helps you measure whether a call to action is effective. Conversion rate, just like advertising, ultimately helps improve campaign performance. paid ads. Unsubscribe Rate The unsubscribe rate is the percentage of customers who choose not to receive future emails from you.