How do we ensure ad targeting in a cookie-free world?

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The online world is preparing for the approaching moment when cookies will not be supported by any major browser. What impact will this have on ad targeting?
In a world where privacy is paramount , and where cookies, which are essential to the functioning of today's digital advertising ecosystem, are likely to soon cease to exist, it may seem that personalized ad targeting as we know it will be over in the near future. Third-party cookies are already blocked in Firefox, Microsoft Edge, and Safari, and will also stop working in Google Chrome in the near future.

Cookies have so far enabled, among other things, the hong kong phone number data personalization of PPC advertising , so that users are shown banners and advertisements that are relevant to them. Without cookies, will users be shown advertisements that are uninteresting and annoying to them ? This would not only lead to frustration for users, but also to a waste of money for advertisers who are trying to show targeted advertising to those audience segments that are likely to be interested in the advertisement.

So what to do in a world that will soon be cookie-free?
It doesn’t look like online marketing is going back to the 20th century just yet . Over the past few years, targeting technologies and tactics have become much more sophisticated, and it’s possible to use a variety of modern methods to target different audience segments with only relevant ads that are GDPR compliant . Let’s take a look at a few ways you can target your video ads even when cookies are a thing of the past.