Raise awareness of new products

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Another strategy you can use price extensions for is to build awareness . If you want to increase awareness of a new product you’ve started selling, you can move it to the top of your extension items so everyone can see it right away. You probably won’t see an immediate increase in conversions for that product, but people will start to notice it more and your conversions will start to increase over time .

How to improve Google Ads performance

Promote products for free
You can also set a price of zero for price extensions . If it hungary phone number data makes sense for your business to give away free products, such as software trials and the like, price extensions are a great way to get leads who can then convert to a paid version . So, if you offer something for free and have a dedicated landing page for it, you can include a free version in your price extensions.

Start testing Google Ads price extensions today
Setting up price extensions in Google Ads is very easy. They will make your ad stand out in search results, making it more likely to attract potential customers’ attention and providing them with additional pricing information that can help them make a purchasing decision. However, to get the most out of this type of extension for your marketing, focus on testing the best combination that will have the greatest positive impact on your business.