Using negative keywords, you can ensure that only people

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Many PPC advertisers make the big mistake of thinking of their ad copy as something they can create once and then forget about. However, if you want to optimize your PPC campaigns, you need to be willing to regularly tweak your ad copy . One of the basic ways to do this is to vary your ad copy to highlight the current season or upcoming holidays.

For example, if Christmas is approaching, a visitor who is planning to do some Christmas shopping and sees your Christmas ad will likely be much more likely to click on the ad and visit your website. This is lithuania phone number data because your ad with Christmas text will capture their attention better during this time than ads that are the same all year round.

New ad copy is also ideal for highlighting special offers or seasonal discounts. The chance to get a product at a lower price is a very strong incentive for many people to click on an ad.

7. Advertising-focused landing pages
A common mistake PPC advertisers make is to direct links from ads to your website's homepage . However, someone who searches for a specific product, such as "Adidas women's running shoes," and clicks on an ad that advertises those shoes and ends up on the homepage of a sporting goods store is confused because they have to search for the product among thousands of other items.

In an optimal PPC campaign, the ad and the landing page should be very closely related. Ideally, the visitor should be taken directly to the product page after clicking.

Your PPC ads shouldn't be generic. Instead, they should highlight the benefits of a specific product and, with the right call to action, lead the prospective customer directly to the page where they can buy what they're looking for.