Google Custom Audience (Contact List)

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Google Custom Audiences allows you to remarket across both the search and content networks using customer data (email, phone number, first and last name) that you've previously collected. This could be information collected from your website, apps, closed stores, or other situations where customers share their information with you.

To use a custom audience, you first need to upload a malta phone number data list of contacts . This list should contain at least 1,000 users if you're targeting the Google Search Network, and at least 100 users if you're targeting the Content Network. The size requirements are essentially the same for RLSA campaigns and remarketing campaigns for the Content Network. Once you've uploaded your data, Google will do its best to match your contacts to its database.

Remember that it is not guaranteed that every contact will be paired, so you may want to use more than the recommended number of contacts to ensure you have a usable list.

Once you have this list in Google Ads, you can:

1. Use broad match keywords
Although using broad match keywords is usually discouraged in PPC advertising, in this case your audience is very targeted and only consists of people who you know have shown interest in your product in the past, so using broad match keywords can actually be an advantage. If you think about it, these people have actually confirmed their interest in your product twice. The first time when they gave you their information, and the second time when they searched Google for a keyword related to the service or product you offer.

"Using exact match keywords would likely result in too little traffic. Using broad match will give you a much higher response rate."