Why you should optimize your account for ROAS, not conversion volume

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ROAS, or return on ad spend, is one of the most important performance indicators for PPC advertising. It tells you how much your advertising is paying off. Optimizing ROAS will help you get the most out of your campaigns.
Marketers operate in a competitive world driven by data. When setting up and managing PPC campaigns, we are constantly working to improve important metrics like Quality Score, Click-Through Rate, and Cost Per nepal phone number data Conversion. However, we often focus on these simple, basic metrics and don’t look at the bigger picture.

However, return on ad spend, or ROAS, gives us a bigger picture, so we can see the PPC campaign in a broader context . This metric offers a better overview not only of what leads to conversions, but also of the amount of revenue those conversions generate. ROAS stands for “Return on ad spend.” It’s one of the most important metrics in online marketing, as it tells you how much you’ll earn for every dollar you spend on online advertising.

In order to optimize your account's ROAS and achieve better campaign performance, you will need to know not only the conversion values, but also the price you had to pay to obtain the conversion.