3 tips from professionals to become a digital marketing expert

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The article “How to become a digital marketing specialist” was created based on real research with three of the biggest names in the national digital marketing market, all with extensive knowledge and skills that they acquired over time in the field. In this context, they will practically be career instructors for those who want to become specialists in the area. It is worth reading the article until the end.

The experts who participated in the research were Dennis Altermann, founder and editor of the blog midiatism o, Edney Souza (InterNey), curator at Social Media Week São Paulo and Campus Party and Felipe Spina, professor at Internet Innovation.

If you want to become a digital marketing expert, do you know where to start?

According to InterNey, a shortcut to consider to avoid starting out with mistakes is to study communication and marketing. Felipe adds that you should be close to great professionals in the field who already vietnam telegram data have experience in the market, and Dennis concludes by mentioning the potential of groups on social networks (Facebook, LinkedIn) for intensive learning, because for him, a degree does not shape a professional; they have to want more and go further. If you are following these complementary steps indicated by the three, you are on the right track. If you are not exploring any of them yet, it is time to start!

How to keep constantly updated?

InterNey suggests blogs, books and refresher courses, while Felipe adds that it is important to create some lists with great references on Facebook, for example, and Dennis concludes by adding active participation in groups and forums, as there is always an exchange of knowledge and there are usually very interesting debates. Some blogs and websites were suggested, such as webinsider , mídia8 !, brainstorm 9 and Midiatismo, in addition to a good book such as mídias sociais na prática and courses from e-commerce school and e-commerce brasil and internet innovation . Constantly updating yourself is a must in the digital marketing area.

What are the best practices for social media?

For InterNey, it should always start with a diagnosis, then planning, and every operation should have clear KPIs and reports. Without this, it is all amateurish. For Felipe, there are many strategies and best practices, but the main one is to take into account who will receive the content, in addition to monitoring your business and that of your competitor. Dennis concludes by saying that each strategy has its best practice, but in general, you should think about how to help the people who follow your business and interact with them when necessary. Diagnosis, planning, monitoring, and “adding value” to the follower are certainly very complementary and efficient recommendations when put into practice.

What social media marketing techniques do you need to become an expert on the subject?

Learn how to conduct research, interpret data, monitor what people are saying, create a content line, measure results and know how to justify them. But don't get too hung up on this, because techniques don't define a professional, because everything goes far beyond that, since some techniques work in certain cases and not in others.

What monthly goals should be followed to achieve digital marketing expertise?

The consensus is to stay up to date, read a lot and be focused on the chosen area of ​​digital marketing, maintain your own portfolio (Facebook, LinkedIn, blogs…) and always analyze the growth of your market share. And of course, these great experts gave some tips to accelerate your development:

InterNey : Learn from those who have made many mistakes and understand that there are no formulas. Something that worked very well for one company can go very wrong for you and vice versa. Understand the context in which your client finds themselves and see what their options are with the resources available. Learn to evaluate the cost-benefit of each option and make decisions together with them. Social media still lacks benchmarks and it is difficult to say whether something went right or wrong from the outside. The real impact of business is on sales, remember that.

Felipe Spina : focus on the niche you like and the segment of activity that will have more credibility in the content you will work on and the understanding of the subject.